I know how silly this may look, but believe me when I say it worked. Even if they were designed for Facebook, there are some important learnings here to consider as you’re creating your hair stylist ad. This way you can use dry erase markers to write their name and retail total on the character being used for that particular contest. You might think that email is an old marketing method that has become irrelevant given the development of social media. We even have the ability to customize products to fit your exact space and style needs. And, in the end, that’s why your salon should use social media. Be sure to team up your weak ones with your strong ones to help them along and keep the contests fair. It doesn’t need to be complicated. To grow your engagement and following on your salon’s social media, you need people to take action. I cannot stress enough the importance of this as a lot of clients find your salon this way and search traffic from Google is free. I have put together a beginners guide to Facebook Ads that you can follow to get started with your first Facebook ad. Set a date for a salon meeting before your month launch. → Access the salon newsletter guide here ←. Set aside $100 a month for contest incentives. Try following these guidelines for a successful salon retail display:. But what if you were to get intentional with your strategy to attract new clients by incentivizing your current clients to recommend you to their friends. To find out which website builder is right for you and your salon, check out my review of the best website builders for service businesses. Each purchase or service equals one stamp. I’ve put together a complete guide to improving your salon’s visibility on search which I strongly recommend you go through. But if you’re using the free appointment scheduler from Square, you can purchase their gift card add-on which also allow you to sell both digital and physical gift cards. This is a very good place to run short term promotions. The most common reason I hear to why retail sales performance is low is because hairdressers, nail techs, or beauticians don’t feel comfortable with “selling”. To be successful in your salon marketing, you need to ensure you’re consistent across all these communication touchpoints. The stylists continued to do what they always did, even though they knew what needed to be done. If you do, you probably have already tried some type advertising on Facebook. They are also easy to plan for and helps you highlight your different service offers in a relevant context throughout the year. A good place to start is to get inspired by other successful salon. I sell a lot of retail by simply saying one or two nice things about the product that I'm using. This way you protect the prices on your menu while still being able to do attractive salon specials. Michele Pelafas, Inc.'s line of salon retail displays and fixtures includes display tables, table-top displays, pedestals and risers, wall display units, apparel displays, experience centers and more. Think of it as an investment in your team building which translates into happy employees and clients. I turned a salon around by focusing all energy in one month to our retail. However, I would recommend you leverage software to support your recommend a friend scheme to simplify program management. Pick one today, go action it, and come back later for new salon strategies. Retailing of Bread; Bread is a stable food that people consume in all parts of the world. I don’t expect you to go implement all salon marketing ideas at the same time. hair accessories. I’ve also put together a complete guide to the best salon software solutions on the market right now here. makeup. These are great to give to your client so that she can try the product which makes it more likely she will buy the product from you during the next visit. But what are you doing today to reward those that stay loyal to you? People choose you as the preferred salon because of what you stand for, the experience you create, and what you offer. (For your month of retail culture launch, I suggest you use the whole $100 for your prize to really make them invest. Here are some ideas for your customer loyalty program: Create and print a simple stamp card for customers. There are many ways you can motivate salon staff. If you already have one, make sure you put your online booking feature in place on your website and social channels. If you give the samples first she might decide not to buy the product from you as she now feels she can try the samples first and instead decide if she should buy at the next visit. It can also be a good idea to add a nice quote to your business card that somehow represents you. She is refreshing the studio- painting rooms pink, editing overflowing closets, and trying out new ideas. I’m sure you’ve noticed the boom of influencer marketing over the last years. But, at the same time, salon clients put high value on being recommended the right take home products as part of their service. What day will you begin your month of transformation? People first need to know that your salon exists. 23rd July 2014 ... Once you have established your business as both a treatment and retail outlet, created a well-stocked salon/spa shop, think about how to boost your level of retail sales. Tabitha is available by appointment to do transformations, makeup lessons, girl talk and photo sessions at our location near Logan Airport. In your team competitions you can reward both individual achievements as well as the overall team result. A salon window display is also an awesome way to catch the attention of customers. As long as you’ve got supply, your customers will bring the demand—after all, if they are used to your massage oil, shampoo, or essential oils, they’ll want those familiar products for at-home even when they can’t visit you in person. Most people walking past your salon either live or work near your salon – making them a perfect client prospect of yours. We’ve already covered some general promotional strategies for salons. You only have a split second to convey what your ad is about and images is the best way of doing this. In the example below, Christina, a manager, thought about some salon retail ideas and thought having a meeting would be enough to boost the salon sales. If you install the habit of always re-booking your clients for their next visit during their appointment, you’ll improve your clients’ visit frequency and reduce the risk that they’ll book with someone else the next time. Competing with the millions of salons in this world is tough. You can also check my salon software review here to learn about more options. We’ll then go through the best performing salon advertising ideas followed by ideas for salon specials. As you run your salon promotions, I would aways be careful with giving discount on your core services. To do this I’ve pulled together a list of proven salon marketing strategies, salon promotional ideas, and salon advertising examples that profitable salons use. Square Appointments is only running in US & Canada at the moment so a good alternative for you who are based in other parts of the world is Acuity. The decor of your salon, your salon logo, your salon website, your staff, and your salon’s social media. Retail to the rescue If your salon or spa sells retail products, keep your online store open during COVID-19! There are easy-to-use website builders available that can help you create a professional-looking website quickly. I bought a new pair of clippers that came in a designer bag and was on sale at beauty supply. In 90% of the cases, I would recommend salon’s to focus on Instagram before anyting else. Strong, consistent leadership from a staff member with retail credibility. Inform your staff and receptionist that they always should re-book clients after their appointment. Once everyone is fully aware what is expected of them, it takes a constant effort to keep the desired culture alive. That is a good time to move your combo stock with a Christmas contest. Salon Retail Contest #1. This is why the best influencer marketing strategy for salons is to work with local micro influencers. The email marketing tool I recommend for salons is called Constant Contact. Email marketing is, hans down, the best way to stay in touch with your clients in and automated way in between appointments. This is done automatically using the Square Assistant that you can switch on with a click. you offer a free coffee at café next door with your service) and they in turn offer their visitors a discount on your services. We always suggest having a few shelf talkers – little labels that highlight the ingredients and benefits of your products. This will significantly increase the chances that people find your salon when they are looking for someone who can perform the service you do. What do you get when you type “salon near me” on Google? So your salon is fully booked but you’re still not making enough profit? This can be a bring-your-friend event, bachelorette party, or an opening even where you invite people in your area. Salon marketing is a critical component to the success of your business, so having a strong marketing strategy and salon software to support your efforts can make all of the difference. However, I’m also including some specific marketing ideas for hairstylists and hair salons toward the end. For more ideas on how you can craft your instagram captions to increase engagement on your account, I recommend you read my article where I share the secrets to effective salon instagram captions here. Whatever your story is, your sitting on a good PR opportunity for your salon. If you’re using the free appointment scheduler Square Appointments (US & Canada Only), you can purchase their loyalty program add on. (Laminate them to use over and over) Put a finish line on the break room wall for the end of the day, or week. People are busy and have other things on their mind when they walk past you so you need to make sure your salon stands out. Don't offer the same prize over and over again. If you haven’t done so yet, take the time to define how you want them to promote your salon. What I’m talking about is something different. nail polish. The supermarkets spend a fortune on discovering, then using, shoppers retailing patterns and habits. If you add $15 on average to each appointment, you can add $100/day to your business, which is $20’000/ year – in pure profit! This being said, stylists don't respond to numbers very well! 1) Add an “email opt-in” to your salon’s website. I found that though stylists do not respond to numbers or graphs, they do respond to cartoony characters! Strong, consistent leadership from a staff member with retail credibility: This retail leader needs to set the standard within the salon by addressing retail solutions with EVERY CLIENT. Keep track of each employees' retail sales and award a prize for highest sales and most improved sales, depending on which services they provide. These add-on services require little or no additional time from you to perform. 2. More importantly, gift cards are an effective tool to attract new clients as they works like salon referral cards as well. So even if you have a good salon website that is optimized for search engines, it’s quite likely you’ll not show at the top. Creating a salon retailing culture is your first priority to success. Have them post their own numbers daily in red or black, depending on where they stand in meeting the expectations. Write out your plan of action and start building your salon retailing culture today. Schwarzkopf Professional wants to help your salon increase their holiday retail this season! Design a contest around selling the new product. 4. It should tell your salon’s story and show the people behind it. When people try out a new salon because they were recommended the salon by a friend, they are more likely to become loyal clients after their first visit. Period. Gamma & Bross Salon Retail Displays are designed to improve sales areas and increase client puchases. Another good option is to allow another local business to borrow your salon for their event. If you’re using a good salon software, you should be able to set it up so that it automatically sends out a reminder to book after the appointment or a few weeks later when it’s about time they book again. This is probably the most simple marketing tactic in this list, but it’s so important. Salon Marketing Tips You Can’t Miss! Is your brain working on your own salon retail ideas now? Still I see many salon’s missing out on this. If you’re doing this on Instagram, make sure you have your salon’s Instagram bio setup with a link back to your salon’s website where people can book. Are you using Instagram stories as part of your salon’s social media strategy? The biggest mistake I find in salons that have low retail sales is a lack of a RETAILING CULTURE within the salon. As they are already your client, they’ll be authentic and their followers are most likely highly relevant for your salon. She thought they would change on their own. So it’s probably not a good idea to act on everything you here. In this section, we’ll cover hair salon promo ideas, hair salon advertising, and marketing ideas for hairstylists specifically. Marketing Ideas for Hairstylists and Hair Salons: Google My Business Account here (it’s free), a complete guide to improving your salon’s visibility on search, the best website builders for service businesses, a step-by-step beginner’s guide to creating a salon website, best salon software solutions on the market right now here, check out my page where I list all the tools I recommend to salon owners, get started with your salon newsletter and email marketing, how to effectively marketing your salon on social media, the proper way of advertising your salon on Facebook. In fact, when picking your salon location, an important consideration should be opportunities for local partnerships. Also work your contests around special manufacturer sales, salon seasons, etc. Ideally you should create a dedicated page for each of your key services offered. Who will be your Retail Coach? Use benefits vs. features. Most salon owners I meet answer no to this question. Square Appointments (US & Canada only) as well as Acuity (Worldwide). This is a great, free salon marketing idea with endless possibilities. You may even be able to add the services during an already booked appointment. If you’re not using hashtags consistently, you’re missing out on a big opportunity. We offer salon retail shelving and product display units in a variety of sizes, colors, and styles to match the decor of your salon or spa. ; If a client buys 0 retail products, there's a 10% chance they will revisit. An example could be a spa salon offering feet massage to the marathon runners over the local marathon weekend. But how on earth can you effectively maintain good relationships with all your clients? See how it all works to build your retailing culture? Make it easy for the client to find what they are looking for. lol). But here’s two simple ways to capture emails from people who are not yet your clients. According to a recent spa study: If a client buys 2 retail products, there's a 60% chance they will revisit. Big brands and small businesses are increasingly turning to influencers to help them generate awareness of their offering. I’ll start by going through a few fundamental salon marketing strategies that you need to understand. In December, the manufacturers put out lots of gift combos. Next time you meet your sales contact at your product supplier, ask him or her for product samples. All salon marketing ideas and strategies in this list so far are applicable to all types of salons. Salon retail ideas will support your stylists, making them and the salon a lot more money. And they need to understand that what you offer isn’t a cheap commodity but a benefit worth paying extra for. help? You need to define your salon’s social media strategy and execute consistently against it to be successful. You’ll however need a paid subscription for this to work with Acuity. In a recent Beauty Pulse salon owner poll, we invited participants to share how they keep the team engaged during the staff meeting, and you flooded our inbox with great ideas. I’m sure you’ll agree with me when I say that a good client relationships are crucial for the success of your business. And 3 more retailing ideas for salons. → Create your first email campaign with Constant Contact here ←. In the first salon marketing strategy you learnt how you can register for Google My Business to get your salon to show in the search result. Put dark colours (which appear heavier than light ones) lower in the display and lighter coloured products at the top to avoid appearing top heavy. But still struggling to build up the right clientele and to make their salon profitable. Every item that we offer boasts chic, stylish designs and impeccable functionality. The guide includes a salon business plan template you can use to start adding the marketing activities you want to pursue. Armed with the right salon marketing strategies, advertising and promotional ideas, we’ll now cover additional salon marketing ideas to take your salon to the next level. The secret here is to truly understand who you’re trying to serve and then review everything about your salon to ensure you come across in a relevant way to that client. This retail coach would need to have strong sales numbers along with natural leadership abilities. For more ideas on how you can build your salon’s email list, read my email marketing guide for salons here. This is a very powerful loyalty program platform that covers all your needs. You can also automate this with your salon software so that an email or SMS is sent out directly after the appointment. As they are “live” and only live for a short period, it drives a sense of urgency with the viewer to take action on your offer. Sales didn't budge in the following weeks. Research shows that Music does influence the experience of your salon and how much your clients will spend with you. Ideally they would @mention your salon in their post. A simple thing you can implement already today is to make sure you have a link in your salon’s Instagram bio that link back to your online salon booking system. Only you know what the goals are and what you should reward. Today I want to bring out the creative marketer in you. You can run co-promotions (e.g. When you setup your search campaign, you should be as specific as you can. ..the success of your salon hinge equally much (if not more?) It can also be based on activities that help lead your salon to the results you want. The thing is: It’s not enough to deliver superior salon services. Is a manufacturer rolling out a new product? 2. Just like a salon receptionist, you don’t just want a pretty face but you want someone who finds new clients, manage your bookings, upsell your services and ultimately grow your business. Everyone agreed and went home. But getting registered with Google My Business is just the start. They were now invested in the success of the salon sales. Local papers love local stories. It’s quite a long list. Plan your month out ahead of time keeping your $100 budget in mind. How can they trust you if they’ve never met you? And when done right, Facebook advertising is one of the most effective and fast ways to attract new clients to your business. But we know that stylists won't change on their own unless someone makes them through solid leadership. Set the goals and keep a running total of where you stand. So before you put any other salon marketing idea into practice, make sure you have the basics in place that allow you to be visible when people look for you. I’ve covered a lot of marketing ideas today. Remember to follow up and remind regularly about this so that it’s never forgotten again. I strongly recommend you go through this guide to setup your salon’s social media marketing efforts for success. But we often forget about it. We are going to focus on salon retailing contests but I want to discuss what is needed to make your contests successful. But, while we’re getting all excited about promoting our salon in Instagram, we should not forget this more traditional promotional tactic. All Kinds of Holiday Specials that You Can Promote in Your Beauty Biz. And, unless you have an Instagram account like @guy_tang, your voice will just disappear in the noise of all hair stylists and nail technicians posting every day. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. It shouldn’t be this way. These are all easy-to-implement ideas that you can action and complete already today. And as you’re in the beauty industry, I’m sure you know how important a first impression is. 8). To learn more about how to advertise with Google you can read their Google Ads guide to get started with ads for your salon. 22 spa and salon marketing ideas to grow your business. The best type of new client you can get is someone who had been recommended your salon by another salon client of yours. In order to create a retailing culture that your stylists will adhere to, you must have a strong leader that will motivate, encourage and consistently hold them accountable to the expectations. If you want to jump ahead, you go navigate to each section using the links below. This can be sachets or mini size products. This is my official salon suite tour! In most cases, she’ll want to help you and write a good review. To get ideas for salon business card designs, I recommend you check out my list of hair stylist business card design ideas. I laminated them and attached magnets to the back of each one. Salon Marketing Strategies: The fundamental marketing activities you need to have in place. If your salon carries TIGI, July is a good month to stock up on duos and run your duo contest. If you consistently manage to cross-sell and additional express service with each appointment, you can drastically increase your salon profit. Up your marketing and retail game this season with ideas from the pros. Google is the most used search engine but there are other as well. It is not a secret to keep in a folder only you have access to. A video that show you, your salon, and your staff is a powerful salon marketing tool. Encourage your salon workers to suggest retail products to clients based on their hair, skin or nail care needs. Salon retail products often have a 50% profit margin or more and it doesn’t take up much additional time from your staff to sell. How to Create Salon Promotions That Work. You can also define specific words that they need to use when searching. The board will come in handy for contests. Nothing beats the experience of a traditional, face-to-face, event. If you don’t show up when people look for your type of salon in your area, you simply don’t exist to potential new clients. This is a simple question to ask that have an immediate impact to your salon business. As soon as the client enters your salon, you have about five to ten minutes to make your first sale. These are all independent of what type of salon you run. The McDonalds example may be far away from a beauty salon but the idea is the same. In fact, if you ask people under 35, 25% say they only book their appointments online. Basically, dollar stores or discount stores are … Acuity Scheduling (Worldwide) is also free for individuals. The problem with feedback is that it’s subjective to the person giving it. I’ve also put together a step-by-step beginner’s guide to creating a salon website to help get you started. Write down what your unique story is and reach out to local papers and magazines to get them to write about you. And if you have one that is relevant in your community, you have a good chance they will feature you and your salon. Constant Contact is one of the few email service providers that connects directly with Facebook so that you can capture new client leads without any technical skills. In fact, you would even put off the right clients if you looked expensive. Check out these top 50 marketing ideas to help get you started! They fought like crazy for new equipment!). What contest would be appropriate for this month? Let’s say you run a hair salon, an add-on service could then be a care treatment that you can add while you anyway have your client in the backwash. No one can hit a target they can't see. In my article, how to get your salon top of Google, I reveal a lot of secrets to how you can make this happen. What awesome prize would they fight for this month? Everything should be spelled out clearly and signed so they are aware. But if your salon is surrounded by many other salons, it’s likely that your salon still doesn’t show up at the top. Your potential new clients look at local hashtags when searching for salons in your area. Your clients know you. Running SMS campaigns is as easy as email. Research show that SMS messages have an open rate of 98% (Gartner). You’ll not only learn which platforms you should focus on but also how to best use them. Choose wisely. Keep salon retail simple. I have had many salon retail ideas and this is just one of them. Stand alone displays are used to enhance product visibility, while wall modular systems are used to create cost effective modern retail areas. It is best to communicate your employee expectations from the beginning when they are hired. Her girls had become comfortable in their routine. To move people from just a website visitor into a salon client, you need to establish that trust and relationship with them. Jump to Relevant Salon Marketing Ideas. create a salon Instagram bio that convert your followers to clients here, the secrets to effective salon instagram captions here, read my email marketing guide for salons here, how to craft a good salon and stylist bio in this article, the most effective ways to motivate salon employees, how you can create hair salon ads on Facebook, how you can build your salon business plan, How to Effectively Market Your Salon on Social Media, How to Create a Salon Website: Step-by-Step Guide for Beginners, The Ultimate List of Tools to Grow Your Salon Business, Best Tools to Design and Produce Salon Materials. You’ll also get a long list of salon hashtags that you can copy-and-paste and start using today. You can learn how to craft a good salon and stylist bio in this article. And remember, when they are making money your salon is making money. She should have the creativity to come up with salon retail ideas to boost sales, or at least be able and willing to research methods. Did you know that over 35% of people prefer to book their appointments online? The moment she drops the ball the culture begins to decline. Christina said it but didn't live it and hold them accountable. 9 Simple Salon Email Marketing & Newsletter Ideas, How to Choose the Best Salon Marketing Agency in 2020, 5 Salon Business Ideas That Earn You Income While You Sleep. Would you say you or your staff is good at selling salon retail products? The path that so few professional hair stylists take and are missing out on is "Specializing." Award-winning news and culture, features breaking news, in-depth reporting and criticism on politics, business, entertainment and technology. By being more specific, you’ll increase the chances that when people click (and you pay) the visitor will decide to book with you. We learnt in the first salon marketing idea in this list that you need to make sure your salon show up when someone is searching for salons in your area. Get inspiration and ideas from this list of hair salon names and logos for hair stylists, beauty salons, colorists, nail studios, microblading brow and eyelash, skin care spas, children’s salons, men’s salons, barbershops, and even mobile beauty business names! I explain how you can do this in detail in my email marketing guide for salons. Introduce your Retail Coach and explain to the staff how you are building a retailing culture so everyone can make more commission. Seasonal events you do not want to miss out on: To make your offer even more relevant, you can also tap into local events, festivals or other happenings taking place in the town or city where your salon is based. 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